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Tonic & Co.

Asking proven repeat buyers at the right moment, instead of everyone at checkout, lifted subscription conversions 19%.

1 min read · May 2026

Tonic & Co. already knew subscriptions mattered, but the default checkout ask was underperforming. LTVera shifted the ask toward customers with demonstrated repeat intent and held it back for everyone else.

That timing change alone pushed measured subscription conversion up 19% without broadening the discount footprint.

Written by operators who run multi-brand DTC businesses and built the post-purchase decision layer they wished they’d had.

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