Reactivate customers before they become a winback.
A lapsed customer isn’t lost yet, but the window to bring them back is short. LTVera spots who is slipping away and reaches them at the right moment, with the right pull, before they’re truly gone and now have to be given a Hail Mary winback deal which likely won’t work.
“We miss you” sent to everyone, too late.
Most winback is a single generic email that fires at a fixed point, long after the customer has already drifted, with the same heavy discount for everyone. By then the winnable ones are cold and the rest were never coming back anyway.
One fixed lapse point treats a 30-day product and a 6-month product as if they lapse on the same day.
Waiting too long means you reach people after the window to win them back has already closed.
The same big discount for all burns margin on people who’d have returned with a gentle nudge.
Chasing the truly gone spends sends and goodwill on customers who were never coming back.
Catch them while they’re still winnable.
LTVera knows what “lapsed” actually means for each product and customer, and reaches the ones still worth reaching while there’s time.
Define lapse per customer
LTVera learns each customer’s normal rhythm, so it knows when someone is genuinely overdue rather than applying one fixed cutoff to everyone.
Reach the winnable ones
It focuses on customers still likely to return, with the right product and only as much incentive as it takes, and skips the ones already gone for good.
Done for you, in your stack
LTVera writes and triggers the winback through your own Klaviyo. You watch reactivated customers and recovered revenue in your dashboard.
+10–18%
typical lift in reactivated customers when winback is timed to each customer’s real lapse point instead of one fixed cutoff.
Every lever that grows lifetime value.
Bring lapsed customers back.
We’ll find the customers still worth reaching and show you the revenue you can recover before it’s gone.