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Case Studies
NorthPeak Supplements
Reorder prompts timed per product lifted the repeat rate 17% versus a holdout, with discounts only where they changed behavior.
NorthPeak sold products with meaningfully different depletion curves, but treated them the same in lifecycle messaging. Once timing was individualized at the product level, repeat rate moved quickly.
The measured lift came from better timing first, then selective incentives only where a discount materially changed the probability of reorder.
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Written by operators who run multi-brand DTC businesses and built the post-purchase decision layer they wished they’d had.
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