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Case Studies
How Coastal Coffee grew repeat revenue 22% without sending more email
By matching reorder timing to each customer's real rhythm instead of a fixed day-30 blast, Coastal lifted repeat revenue 22% against a holdout group, with no increase in send volume.
Coastal Coffee had strong post-purchase coverage in Klaviyo, but the core reorder flow still ran on a fixed timer. Customers who moved faster than expected had already re-upped elsewhere by the time the email landed. Slower customers got pushed too early and ignored it.
LTVera rebuilt the timing around each customer’s actual reorder rhythm, product by product, and kept send volume flat. Against a true holdout, repeat revenue lifted 22% over 90 days without introducing extra campaigns or broad discounting.
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Written by operators who run multi-brand DTC businesses and built the post-purchase decision layer they wished they’d had.
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