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Bloom Skincare

Cross-sell matched to each customer's first product raised AOV 14%, recommending the next step in the routine instead of a best-seller block.

1 min read · May 2026

Bloom had plenty of adjacent products, but their generic recommendation blocks treated every first purchase the same. LTVera focused the next-step recommendation on what customers were actually most likely to want after that first SKU.

The result was a cleaner cross-sell path and a 14% measured AOV lift versus holdout traffic.

Written by operators who run multi-brand DTC businesses and built the post-purchase decision layer they wished they’d had.

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