Field notes on post-purchase growth.
Practical writing on reorder timing, retention, and lifetime value — from operators who've run the brands, not just studied them.
Why your post-purchase flows aren’t driving LTV
Most brands run the same post-purchase flows as everyone else and wonder why retention stays flat. The problem usually isn't the emails. It's the decisions behind them.
The real reorder window: finding the day your customers actually rebuy
Day 30 is a guess. Your data knows the real number, and it's almost never round. How to find the reorder curve hiding in your order history.
Klaviyo sends. It doesn’t decide. Here’s the difference.
Your ESP is brilliant at delivery and blind to decisions. Why the gap between sending and deciding is where most retention revenue leaks out.
How to know whether your retention emails actually make money
"Revenue attributed" and "revenue caused" are very different numbers. A plain-English guide to measuring lift you can actually trust.
The second purchase that predicts everything
What a customer buys next after their first order tells you more about their lifetime value than any survey. How to read, and act on, the signal.
Subscription conversion timing: when to ask, when to wait
Ask too early and you annoy. Ask too late and you've lost them. The behavioral signals that tell you a one-time buyer is ready to subscribe.
Turning post-purchase into a retainer clients can’t cancel
Flows are a commodity. Measurable lift across a client's whole post-purchase journey isn't. How agencies make retention their stickiest service.
The post-purchase playbook, in your inbox.
New writing on reorder timing, retention, and LTV. No fluff, no daily spam — just the things that actually move the number.