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Case Studies
Field Provisions
Winback timed to each customer's real lapse point recovered 12% of drifting customers the brand had written off.
Field Provisions had winback flows, but they were pegged to arbitrary windows rather than real customer-level lapse behavior. That made the best customers late and the weaker ones noisy.
Once LTVera moved the trigger to the actual lapse point, 12% of drifting customers returned who had previously been treated as gone.
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Written by operators who run multi-brand DTC businesses and built the post-purchase decision layer they wished they’d had.
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