Categories The basics

What is LTVera, in one sentence?

It’s a decision layer that sits above your existing tools and decides who to contact, when, with what product, and at what offer, then sends that decision to Klaviyo or your SMS platform to execute.

Is this another email platform?

No. We don’t send your email or replace your ESP. Your stack stays exactly where it is. LTVera makes the decisions; Klaviyo, Attentive, and Recharge carry them out.

What does LTVera actually decide?

For each customer it chooses the next best action: reorder nudge, cross-sell, subscription offer, winback, or doing nothing because acting would just add noise. It also decides the timing, the product, and whether a discount is even needed.